Shemaroo Umang Drops Eye-opening Promo for the Upcoming Show ‘Jamuniya’ – Veteran Actress Meena Mir Shines in a Pivotal Role

Every family dreams of the perfect bahu—someone who is graceful, loving, and fits seamlessly into their world. And in most families, it’s the elder ladies of the family who eagerly await the arrival of their ideal daughter-in-law, believing she will uphold their family’s legacy.

This very anticipation takes center stage in the latest promo of Shemaroo Umang’s upcoming show Jamuniya, where Dadi Saas Swarnlata (Meena Mir) , the powerful matriarch of the Vyas family, is convinced that they are welcoming the perfect bahu—fair, elegant, and worthy of their status. But when the veil lifts, their joy turns to shock. This isn’t Ujjala, the bride they had chosen—it’s Jamuniya, her dusky-skinned sister.

In a family where beauty isn’t just admired but demanded, Jamuniya’s presence feels like an unforgivable mistake. Silent rejection fills the air, but fate has other plans. Will she challenge these deep-seated biases and prove that her worth is beyond skin color?

Rang ke chashme se dekhti hai duniya…Kya duniya ka nazariya badal paayegi Jamuniya?

Actress Meena Mir, who plays the strict matriarch of the Vyas family, shares: "I play the head of a family that is obsessed with beauty. We are in the business of cosmetics, and for us, fairness is everything. Our home is white, even the walls aren’t dark, so accepting a dark-skinned bahu is unthinkable. While I don’t believe in these biases in real life, I know many people still do. Jamuniya is a show that challenges this mindset and forces people to rethink their definition of beauty."

Will Jamuniya prove her worth in a world that refuses to see beyond skin color? Will she find love and respect where she was least expected to?

Get ready for a powerful and emotional journey. Watch Jamuniya, Starting 3rd March 8 PM every monday to saturday on Shemaroo Umang!