India's two biggest creative powers in one frame, TVF's Arunabh Kumar and filmmaker Karan Johar at IIFA Connex!
- fifafoozindia
- 5 days ago
- 2 min read
With time, The Viral Fever has emerged as one of the biggest content producers, dominating the space with its relatable shows. With the vision of its founder, Arunabh Kumar, to connect with the younger generation that seldom watches television entertainment, he has built a platform that continues to thrive in the content arena. A remarkable moment was recently witnessed at IIFA Conclave when two creative powerhouses of the entertainment world, Arunabh Kumar and filmmaker Karan Johar, came together.
While Karan Johar redefined cinematic romance on the big screen, making his iconic signature dialogue, “Pyar Dosti Hai,” a definition of a new era, Arunabh Kumar has been the man behind revolutionizing the content landscape with The Viral Fever.
Arunabh Kumar shared a picture with Vargab Bakshi, Chief Growth Officer at GoKwik, and filmmaker Karan Johar on his social media and wrote:
"Vargab🙋♂️ Swinging from D2C to Content Despite Content Biz's TAM😊"
Arunabh Kumar created The Viral Fever, which started by making YouTube videos and has now grown into a global force, with its shows and films dominating the OTT space. The company has created some of the biggest and most successful shows, including Permanent Roommates, Pitchers, Tripling, Aspirants, Panchayat, Kota Factory, Gullak and many more. Now, they are also venturing into films with Vvan.
From revolutionizing the web content space to creating iconic stories and nurturing fresh talent, the founder of TVF, Arunabh Kumar has become a defining voice in India’s entertainment industry. His journey is a testament to the power of vision, innovation, and storytelling.
Moreover, TVF truly owned the spotlight at Prime Video Presents with a power-packed lineup of announcements. Be it films like Vvan and College Fest, new shows like Pyramid and Vansh, or the much-awaited new seasons of Aspirants, Panchayat, Gram Chikitsalay, Sapne vs Everyone, and Sandeep Bhaiya, their slate was as diverse as it gets. A one-of-a-kind showcase that made TVF the ultimate winner of the night.
